Everyone wants to rank on page one for a keyword and it can be done. The important task is that you rank for a phrase that has intent. Not just any word. If you sell socks and have a website that has the word "socks" sprinkled through out it, is helpful. However, it is more helpful and can help to convert the inbound lead, if you use a keyword phrase instead of just one word such as "green lady socks." I can explain. When a searcher uses a phrase such as "buy green lady socks