Updated: Jun 27, 2020
First thing, from my on going readings, I have learned that it is not in your best interest to boost a post when using Facebook for business. I will write another article at another time on that. Let's just say that this is how Facebook siphons money from unknowing business owners. Boosting a post for no reason only wastes your money. Unless you are showing your art work or frescoes and your need your ego stroked? And event...yes but otherwise? Don't boost.
INSTEAD CREATE AN AD THAT IS TARGETED
The goal (there are many goals/objectives with Facebook ads) instead should be to create a Facebook ad to: get more fans, page likes, to increase traffic to your website or to get calls. And there is a big fat chance that a boost won't help you with that. And the most important part and more than anything is that the copy evokes a click. (ideally not a curiosity click - another post).
ONLY ONE CHANCE TO GET THEIR ATTENTION AND SLOW DOWN
The headline is the most important. If your headline gives too much away then they have no reason to click. So, keep it short. Get to the point. And do your best to avoid using exclamation points! And get their attention so that they slow down while scrolling in their news-feed. Which signals back to Facebook to possibly give you a higher reach (another long story - check back for another post).
ASK THEM TO COME IN
Ask them to reach out to you. To call you. Or create an urgency. Something like "promotion ends October 31." Otherwise, there will be no reason for them to click on your ad and learn more.
It is no different than having a knock on your door. You don't let your guest stand at your door? You ask them to enter. Or to have a seat.
IMPRESS THEM AND DON'T GIVE IT ALL UP
Choose a great image. An image that does not look like spam. Keep the words out of the image. The image should evoke a very strong feeling. Depending on what you are selling. For example, I market for a DUI attorney. In the image, I may have a woman and man looking happier and inspired, an image that looks like a court appearance that turned out right. And not an image of the attorney himself. (no matter how cute he could be).
LENGTH IS IMPORTANT
Keep it short. Don't bore them. Again. Offer something of value. A benefit. What does your service help with? Clearer skin? Or even better? What is your value proposition? What is different about your service? That differs from your competitors?
DON'T BE GREEDY
Cast a net. When creating your ad. No you don't want to market to everyone. Narrow it down. If you were an affiliate marketer, selling sales funnels then you may want to conduct research on what states have the most entrepreneurs. Then, what are the typical ages. And what gender do they tend to be? Start there.
NOW GO GET SOME TEA OR A NICE GLASS OF TEQUILA AND FRESH OJ
And then we wait. let the ad get approved by Facebook. It can be a day or so. (shorter than Google ads , 7 days-typically).
Let the ad run for at least a week before you start to edit the ad to lower the cost per click. And please don't think because the 1st click was $14 that this is normal. That is a red flag that it needs to be edited. And managed. I was able to create an ad for a client for the same product and it ended up costing .62 cost per click (no exaggeration).
ONE THING AT A TIME
Maybe trying editing only the image. Switch it out. And wait a couple of days. Don't change more than one element. You need to know which element is causing the cost.
HAPPY DAYS AHEAD
Once you start getting clicks to your website you will be excited. But now is your website converting those clicks? That is another post. Check back.
Thanks for reading. If you have any questions then feel free to reach out anytime for a quick answer. I can be reached firstname.lastname@example.org
And if you are paying more than $14 for a click on an ad that is to simply increase traffic to your website then something is wrong. Your ad likely sucks. Humbly sharing get help and save money by hiring an ad manager and get conversions.