Updated: Mar 29
Created a search engine marketing (sem) Google text ad for a client out of San Diego. A medical spa offering EmSculpt services in San Diego. It helps to tone muscle and target areas that exercise can not do.
THE BAIT MATCHED THE FISH.
First, I want to share that I received that lead while on vacation in San Diego in February. I decided to create an ad on craigslist and received a text! (I had included my phone number and invited them to text for efficient responses) from a nurse at this facility.
BEST ROI YET!
Note: I spent an hour on the headline and for only $5 created one ad and BAM!! A response within days of the post (I was still there - on vacation). Success! Great ROI! If I must say! 150% ROI. (Yes, I have to pay taxes and insurance still but still - a very good investment)
Moving forward, after weeks of going back and forth, I was able to get them to bring me on board. And me on for a search engine marketing sem Google text ad. With a promotional offer that they found attractive. And different than the 1st offer (fewer ads managed).
GAVE MORE THAN WHAT WAS EXPECTED
Created the search engine marketing (sem) text ad - and within days, the text ad received three clicks. The display ad received 12 clicks!
Back up for a moment. I had actually been hired to create (1) one text ad. I like to create several for many reasons. So, I created four text ads and even one display ad (why not?). Let's make sure this client has a great head start!
If I had started with one ad, my client would have lost opportunities over the weekend for clicks if the ad was not catching the attention of the searchers. So, I always create at least three to start and then pause the ones not producing. We get quicker results this way~
Several days later the results. See EmSculpt Ad example below (actual ad).
#1 HEADLINES ARE THE MOST IMPORTANT FOR SUCCESS
Out of the four ads, two did nothing. No clicks whatsoever. The fish did not jump for the bait on that line - so they were turned off. The other two! One received a 27% click-through rate at an average $4.00 cost per click.
The other ad! Even better. 33% click-through rate at around $1.00!! I am too excited.
DON'T SETTLE FOR AVERAGE
From my on-going research, it is my understanding that anything around 2% is an average click-through rate. This is a successful campaign already.
Moving forward the display ads averaged $1.00 cost per click. I did not see the click-through rate. In case you don't know what a display ad is: a display ad shows up on websites that are affiliated with Google's network. I targeted the audience that searches for fitness and beauty. https://www.megalytic.com/blog/how-to-create-google-display-ads
Check out this link for more understanding on click-through rates. They were very informative and helpful in understanding. https://ppcprotect.com/what-is-a-good-ctr-google-ads/
Hi, my name is Monique and I am a search engine marketing sem specialist and copywriter working virtually out of the east coast. I own, independently, a search engine marketing agency offering text ads and display ads. Reach out for help or information. Email: firstname.lastname@example.org Google text ads start at $750 a month + ad spend (Promotion for March and April 2020. Please reference this post for the promotional rate "$1000 Value).