I find that most business owners use their business page incorrectly 100% of the time and that includes large businesses too! And then they say, "Facebook does not work."
...Be sure to get your free one hour Facebook Live Tutorial on Skype Booked before Feb 4th. See bottom of blog...~ Monique
SOCIAL IS SOCIAL AND NOTHING ELSE
Social media was meant to be social. I am talking about the newsfeed here and not the pay per click advertising that Facebook offers.
IT IS NOT ABOUT YOU. IT IS ABOUT YOUR FANS
When you are posting on your news feed to your fanbase, the posts must be about topics that are of interest to your audience and they should never be about YOU 80% of the time.
And that is where business owners are failing and I am sure you have said this at one time in your business marketing, "Facebook does not work."
IT IS YOUR AD THAT IS NOT WORKING (NOT TO BE RUDE)
Sadly, Facebook does work and I know many business owners that get leads often and get engagement. It is your ad that is not working.
LEARN TO WRITE HEADLINES FIRST
IF you are not well-versed in copywriting (writing ads or organic posts) that have an interesting SHORT headline then you are already failing.
SPOIL YOUR FAN BASE WITH TIPS, TRICKS, ENGAGING PHOTOS AND MORE
The next is to include engaging, inspiring and educational posts. Again! Nothing about you! 80 percent of the time.
AMUSE YOUR FANS AND TEACH AND INSPIRE THEM TO ENGAGE
But what is the point? The point is that you want people to go back to your Facebook for articles. For example: you run a travel agency to Cuba. So, you post several times a week (at the right times) about how to lose weight in time for your next vacation, history of Cuba, lovely fashion of Cuba, ways to save for vacations, how to safer while traveling abroad, and any travel warnings (good or bad).
LOGO. LOGO. LOGO
Then, every time your post comes up in a newsfeed of your fan base (assuming you are posting correctly) then they will see your logo. (If you don't have a logo in your thumbnail, please do this asap).
BOAST ABOUT YOURSELF ONLY 20% OF THE TIME
Now comes your favorite part. Now 20% percent of the time, post about your service and your value proposition. A quick short statement, an insider image of yourself or something you did that week.
MARKETING IS CONSISTENT NOT AN OVER NIGHT WHAM BAM
That is it. Try that for at least a year and then watch your ROI on time and money work for you. If you need help understanding SEO, headlines, how to pick the right image for your posts then reach out for a free DIY tutorial on Skype and up to one hour! When we are finished you will have an ad to run or a couple of examples of organic engaging posts that can help build your brand.
FREE LIVE FACEBOOK AD TUTORIAL OR POST ON SKYPE UNTIL FEB 4
Reach out today to book this free live tutorial. Must book by February 4th and have a quiet room to work from and a laptop with great internet connection. That is it. No gimmicks nor pressure. I don't have time for that. But, I am a volunteer at heart and love teaching when I have free time.
REACH OUT FOR TROUBLE SHOOTING ADVICE. QUICK QUESTION? NO PROBLEM. MORE IN DEPTH QUESTION (I OFFER SOLUTIONS AT $120 MINIMUM)
Someone helped me, when I first started and now it is time to give back:). Text me to book your free live Facebook training up to one hour on Skype on the weekend. Text 425-273-4141 Monique with Business Advertising Media LLC (based in North Carolina on the edge of a lovely creek and Montgomery Forrest).
Or email me for quick answers to questions. Monique.firstname.lastname@example.org